"Gamification" has become a buzzword in the business industry in recent years, and for good reason.
Sure, when we created OdySight® we could have designed an app that only allows patients to do visual acuity or Amsler grid tests, but patients would have quickly lost interest. On average, 77% of daily active users' churn, or quit using, a mobile application with the first 3 days of the install.
Patients who use OdySight® receive energy points by taking vision tests, which they can then use to play a puzzle. Travelling through the various worlds and solving the puzzles quickly gets patients hooked, ensuring that they come back again and again, which in turn ensures a steady supply of data points for their doctors for optimal monitoring.
A flashy game isn't everything though; our UX/UI developers and artists have the extra challenge of creating a game that is enjoyable for our specific user group. Font color and the instruction speed have been adjusted to suit patients with low vision, and the map and main layout have been designed for ease of use.